About us

April Clothing Online Ltd Trading as Characterdirect.com, we have been in online clothing business since 2011, providing high quality affordable clothing for the whole family.

with our base in Coventry, United Kingdom we have been providing our services all over the world.

with 2 kids of our own we realised need for quality character clothing which we could provide at reasonable price. we source official clothing from suppliers all over europe and UK.

Some of the Licensed Products that we sell are Disney, Marvel, Spider man, Avengers, Frozen, Monster High, Star Wars, Tatty Teddy, Disney Princess, Batman, Superman, Mickey Mouse our huge range include T-Shirt, Lounge Pants, Pyjamas, Dresses, Top, Underwear, Night Wear, Skirt, Shorts, Jeans, Jackets to name a few.

Please check our website and will be happy to provide you with exceptional service.

We hope you will like our products and any suggestions/ feedbacks are most welcome , you can please send your email to customerservice@characterdirect.com